Wednesday, March 14, 2012

Drive By Design


This 1958 film was created by GM to promote the idealized American lifestyle associated with the Chevrolet brand. It's easy to see why we hold that era of so dear. So many beautiful and timeless images, like the ones found here, are what informed the times and hence created a culture of product design consciousness that prevails today.

For the full 8 minute version see link below:
http://www.archive.org/details/American1958?start=239.5

Part 2 and 3 have some great lifestyle and modern architecture footage as well!
http://www.archive.org/details/American1958_2

Part 3:
http://www.archive.org/details/American1958_3

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